If youâ€™ve just started with the SEO process for your heavy equipment website, youâ€™ve done a good job. But you should also make it a point to analyze your SEO efforts to ensure you arenâ€™t making any mistakes. You can keep a track of your SEO process with the help of several SEO tools that are available. One such tool is the Google Webmasters which is now known as Google Search Console. In fact, Google Search Console is a free tool that helps you to identify and fix errors or shortcoming of your heavy equipment website. Hereâ€™s a look at some benefits of using Google Webmasters for your heavy duty equipment website.
With Google Search Console, you can identify any crawling issues on your website. It means that if Google bots are unable to crawl any of your web pages, you will be notified about the same. Whenever the bots come across a “404” or a “500” error code, it will send you a message on your search console dashboard. You can fix these errors by contacting your web developer. Once the problem is resolved, you can check the same on the search console once again. Identifying crawl errors and rectifying them can help you boost your SEO rank.
Indexing your pages
Google ranks your web pages for relevant queries only if it has indexed your pages. Search console can help you to know how many pages have been indexed. You can even remove any unwanted URLs from the list that Google has indexed. In the Blocked Resources option, the search engine will provide a list of pages that are blocked by robots.txt. Itâ€™s always good to have maximum pages indexed by the search engines as this can increase your websiteâ€™s chance of ranking in the search results.
Fetch as Google
You can check how Google views your web pages before it features them in the search results. You can even check how a web page performs on desktops, mobiles, mobile XHTML, and cHTML, etc. This data will help you make changes to your web pages that do not perform well on some of the platforms.
Search Traffic Information
Google Search Console also provides information about your web traffic. You can check how many times Google served your website for search results, how many times a user clicked on your website, the average ranking for a particular keyword, etc. Such data can help you create content based on the keywords that get you clicks or web traffic. For example, if you find that “heavy equipment” keyword is getting your website to feature the most in the search result, then you can use this keyword more often in your content.
These are just a few of the many benefits that this Google tool offers. Therefore, start using Google Search Console to get assistance in improvising your SEO process. However, if you do not have the time or the expertise to manage your SEO process, get in touch with one of the SEO agencies to help you out. The SEO experts will help you to enhance your SEO rank and also increase web traffic that will get you more leads.