Mobile marketing is a huge umbrella that covers various marketing elements under it. These elements have been gaining popularity over years as mobile marketing is one of the easiest forms of online marketing. Below are the main elements of mobile marketing that you can consider for your trucking business.
Short Message Service (SMS)
SMS marketing involves sending text messages to the potential and existing customers on their mobile numbers. This is hectic but the most popular and traditional form of mobile marketing.
Multimedia Message Service (MMS)
Just like SMS marketing, MMS marketing is possible when you have the mobile numbers of potential or existing customers. The difference is that along with text message, MMS marketing includes the multimedia form of information like pictures, audios, videos, GIFs (Graphic Interchange Formats), etc.
Exactly like computer websites, mobile websites are the web URLs that you can open, view, and use on your smartphones using mobile web. The mobile versions of web pages are comparatively lighter and consume lesser data.
Mobile applications or apps are the software that perform various tasks. Most social media websites, businesses, service providers, or simple utility functions have their mobile applications. These mobile applications can be free-of-cost, paid, or partly free. For example, Facebook has a mobile application that provides about 95% of the features that its website has.
Quick Response (QR) Codes and Barcodes
These are the codes that can be scanned using smartphones. These codes contain a web URL within them that can be read using the dedicated scanning tools or applications. QR codes and barcodes are the secret codes that can direct you to websites, messages, information, or offers.
Mobile advertising includes all the banner and blinking advertisements that appear on mobile applications, mobile websites, and games. These advertisements direct you to the business website when you click on them. Mobile advertisements come in 4 forms: Mobile banners and displays, mobile PPC, contextual mobile ads, and idle screen advertising
Telephonic or Voice Marketing
These are simple phone calls that you and I receive, through which companies try to sell or inform users about various services, products, and offers. This type of marketing also includes the pre-recorded, automated IVR (Interactive Voice Response) calls. Telephonic or voice marketing can get hectic at times as you will have to personally call all the numbers or create an IVR script, and keep a track of various responses.
Location-based marketing uses the technologies like mobile applications and websites along with the GPS (Global Positioning System) location of the user. For example, Zomato or Yelp use your current location information and provide a list of restaurants in your area.
Mobile marketing is the most used type of online marketing and advertising, as many people use smartphones extensively these days. So what is stopping you from utilizing its benefits for your business? Get in touch with our digital consultancy and start marketing your trucking business to mobile devices.