When devising a plan to use social media for small business, you have to combine various platforms of social media to enhance your online presence. Making use of the most used social media channels for your trucking business marketing plan is a must. Twitter is one such channel which is widely used by many. Twitter gives you the chance to talk about your brand and promote it using posts that are limited to 280 characters known as tweets. Here are a few ways to make the most of Twitter for your trucking business.
When using Twitter, you follow a person or business in order to be able to read what they are tweeting on their profile. Choose whom you follow. Ideally, you should be following similar businesses, suppliers, customers, business colleagues, and competitors. The more people you follow, the higher the possibility of people following you back. You could organize your Followings by using Twitter lists. It will be easier to check on important posts with the help of this.
Engage and Don’t Just Sell
A major mistake done by many businesses is using Twitter as a platform to sell. Remember you have your website and catalogs to do that for you. Make use of Twitter to connect with the masses. Instead of posting constant details about your truck’s pricing and models, you could choose to tweet some funny memes or informative articles about heavy equipment. These will keep the followers engaged and will also encourage them to retweet your posts.
Have a Good Bio
A bio is a small introduction which tells your followers or potential followers about your business. It is a very brief introduction which has limited characters, so be creative. Do not bog down the reader with big trucking jargons and boring description. Add a personal touch and emphasize how you can help the follower.
Your work is not done by only creating a profile and posting a few times. Regular tweeting is a must if you want to increase the number of people who follow you and read about your trucks. Having regular posts not only increases the number of followers you have but also engages them to continue being a follower. People need to see new stuff every day. Upload images or links to your blogs to keep your followers engaged.
Hashtags are generally used on Twitter to identify tweets related to a specific topic. It is a good method to bring up your tweets. It engages the follower as they can read more about discussions happening about the topic hashtagged. You need to be wise with your usage, though. Too many hashtags can destroy the essence of your content, making it difficult to read. HASHTAGIFY is a great platform to identify trending hashtags which you can use in your tweets.
Respond and Retweet
A good way to connect with your customer base is by providing prompt responses to their tweets. This makes them feel valued. Also, retweeting blogs and articles of similar business or related to your business will also help you build links.
Social media for small business works wonder. It is a good way to reach out to a number of people, without spending much from your pocket. When using Twitter to promote your trucking business, make sure to use these tips for a better outcome. To get complete social media marketing solutions for your trucking business, reach out to Heavy Duty Direct, the expert of social media for small business.