Most people in this world feel that social media for small business, especially Instagram, is only meant for glamorous businesses. Businesses dealing in food, lifestyle, travel, and beauty are the only ones benefiting from this social media channel. However, this is a serious myth. If your business has pictures and videos that you would want to share with your existing as well as potential customers – Instagram is for you. Yes, you read it right.
Instagram can be extremely profitable as a tool for your trucking business for creating a brand identity or generating leads.
If you are wondering what kind of pictures and videos you can upload to make the most of your trucking business, there are an abundant number of options. You can post updates about your products, employees, workplace, latest industry news, offers and discounts, awards, events, and anything related to your trucking niche. Moreover, here are some ways to use Instagram for maximum benefit.
Try Live Videos
If you use Instagram, you surely know about the stories that are visible to your viewers for 24 hours. Another feature that became very popular along with the stories is the live video feature. You can utilize this feature in order to connect with your followers and share your live updates with them. Whenever you sell any heavy equipment, make it live on Instagram and let the world know about it. Also, if you visit a trucking-related event, don’t forget to ‘go live’ and share the updated on this social media channel.
Follow Top Truckers
When you start using Instagram, it is necessary that you follow quality and relevant people to build a community. Being a trucking business, you must first follow top and trending truckers in your city and in the world. Some of the accounts you can follow are truckersjournery, Shannon Royce, tow_trucks_daily, trucks_in_nature_pics, etc. Keeping in touch with these accounts will not only help you build trucking connections but also keep you up-to-date with industry insights.
Make the Most of Hashtags
Hashtags are the words or phrases preceded by ‘#’ that makes searches on social media for small business easier. If you start using Instagram for your trucking business – but don’t use right hashtags, you are missing out on a lot of opportunities. You can search for industry-relevant hashtags and see the kind of posts people update. You can take inspirations from them or repost the posts to your account. Another way of using hashtags is to expand your reach. Although Instagram allows you to use 30 hashtags per post, post 3-6 industry-specific hashtags to target like-minded people.
Promote On Instagram
Just like any other social media for small business, Instagram too provides the option of promoting pictures and videos, or accounts to the masses. By selecting the Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run) of the posts, you can proliferate the reach of your updates.
There are countless opportunities on Instagram that you can utilize for a better social media presence of your trucking business. Looking for more such helpful tips? Talk to our social media for small business experts to help you out with the secrets of Instagram using and marketing.