Social media marketing is nothing less than a boon. Various small and big heavy duty equipment businesses have made the most of numerous opportunities provided by social media for small businesses. Are you putting social media to its best use too? If yes, then great! Here are some ways how you can improve the good work that you are doing and increase social media engagement for your heavy equipment business.
Social media can be put to the best use with images and visual content. According to Social Media Examiner, images can result in an 85% interaction rate on Facebook and increased retweets by 35%. Have more visual posts by adding images, infographics, videos, and GIFs. Don’t forget to add a call-to-action at the end of your visual posts. You can ask the viewers to like, comment, and share with their friends. People are more likely to share a post if you ask them to.
Include Contests and Giveaways
One of the easiest ways to improve social media engagement is by running contests and providing giveaways. There’s hardly any person who doesn’t like gifts and giveaways. Ask your followers to share a particular post or tweet with a specific hashtag. Or simply run a contest, ask questions, and give a prize to the winner. For example, you can ask followers to fill-out an entry form, like your page or take a specific action for a chance to win a discount voucher for your heavy equipment products or services.
Asking your followers questions is another way to get them active and engage with them on social media. Asking a relevant but fun question is an amazing way to make your followers leave a comment on your post. When you post 2-4 posts on a daily basis with one question asked, you will notice that the questions get the maximum response.
Respond To All
One of the best tactics of using social media for business and increasing the engagement is by responding to every comment and question. When they leave a comment, ask a question, or message you, your followers are giving you a chance to talk to them. When you respond to people, you create a quick relationship with them and increase the chances of engaging with them in a better way. So, be it positive or negative, make it a point to acknowledge every message, comment, review, complaint, question, and doubt. You can show appreciation for positive messages and suggest a solution for negative ones.
Host a Weekly Chat
One way to increase social media engagement on Twitter is to host weekly Twitter chats. Pick a topic related to your heavy equipment business, or simply invite your followers to ask questions and be a part of the conversations. Create a hashtag for your chat and let your audience know about it well in advance. For instance, use the hashtag ‘#LiveChatWithHDD’ in your tweets and mention the date and time. This is how you can engage with your followers every week, answer their doubts, and know what they are expecting from you.
Don’t have enough time to look after your social media channels and make the best social media presence? Don’t worry; hire our social media for small business experts, and we will help you make the most of the social media platforms available.