Marketing strategies keep on advancing, which makes it essential for you to keep up with the new marketing ideas to make your trucking business more visible.Â Digital marketing has taken over traditional methods, making it necessary for all business types to make use of it. Though it may seem easy, mistakes are bound to happen. Here are a few common mistakes you should avoid.
Poor Mobile Website
Your website receives any visitors through a mobile device, and you want the site to load quickly and the site to appear proportionate on the screen. If you do not work out a proper interface for your website, catering to all sizes of mobiles and all kinds of mobile browsers, you are decreasing the number of people visiting your website. A major chunk of people these days prefer to check websites on their mobile phones. For example, if you are uploading images your trucks on sales to the website, ensure the images are optimized to load quickly.
Not Using a QR Code
The mobile phone has gone through a transformation. It is no longer just a mobile phone, but a smartphone. Various smart features make it a smartphone. One such feature is QR Code scanning. A QR Code (Quick Response Code) is a 2 dimensional barcode which can encode 4000 characters when scanned. Making use of a QR Code, you can direct a potential customer to your website by just a click. A QR code can be incorporated in your print ads, business signature or on your trucks itself.
Underestimating SMS and Emails
While setting up mobile marketing strategies, people tend to ignore SMS and emails. They are also an integralÂ part of digital marketing. SMSs has the ability to reach out to people with the limited number of words. Email, on the other hand, gives you the liberty to design it in whatever way you want and send it to as many people. Using a combination of SMSs and emails, you can craft a powerful marketing outreach campaign to target truckers who are on the move.
Poorly Planned App
Initiating a mobile marketing strategy does not just mean coming up with an app. It takes a lot of planning to come up with an app which will hit the right note. You need to plan a smart yet attractive interface to keep the customer interested. A major factor to consider is the call-to-action button. While you could provide a set of services through the app, a well-placed call-to-action button will redirect the customer to the website.
Message Drafting Mistakes
Any publicity for your business is successful only if the message reaches out properly to the customer. Avoid bulk messaging. Though it may seem like a cost-effective method, it does not really reach out to the customer. Be more personal. Know your audience. Send messages to them which they would really be interested in.
Mobile marketing is something you should truly consider for your trucking business as it increases the channels of reaching out to truckers on the go.Â Get in touchÂ for more assistance on mobile marketing strategies for your trucking business.