Social media marketing is one of the most popular forms of marketing that businesses are using today. It provides quicker results, better reach, and is relatively inexpensive. Many businesses feel that social media for small businesses and bigger ones too is effortless. This is partly true only if done correctly. Several business owners often make big mistakes on social media platforms which costs them quite a lot. Below are a few social media marketing mistakes that businesses make and you must avoid.
Focusing on Quantity
Social media marketing isn’t about quantity, but quality. Imagine if you are a customer and one of the trucking brands constantly keeps on updating different kinds of posts on Facebook and tweets on Twitter. Will you be interested in quantity posts and updates or quality posts? Surely quality, right? Hence, focus on the quality of the content and not quantity. Make the most of the different types of content such as infographics and videos that are informative as well as engaging. The content should be effective, educative, and engaging for your followers.
Not Answering People
When you run a heavy equipment business and have a social media presence, your followers and customers will have questions, queries, or some comments to make. You simply cannot ignore these questions and comments, or you may lose out on potential customers. Hence, answer every question, and query people ask and acknowledge every comment and review, whether positive or negative. Be patient and handle all questions and comments from your readers in order to create and maintain a good rapport with customers and enhance your brand image.
Being Too Corporate
People generally like content that has a human touch to it. There is hardly anyone today who prefers communicating with a faceless, automated social media identity. Thus, being too corporate and only focusing on selling your heavy equipment and trucking services won’t help you in gaining the interests of people. You will have to be a little more personal and casual while marketing your products and services on social media. Respond to people in a more personal way rather than using automated responses.
Not Tracking Analytics
Social media marketing is not only about posting good and engaging things on your company’s social media handles. It is also about measuring the results of every post or campaign you run. Many business owners forget this and only focus on creating and posting quality content. It may happen that the content you create may not be liked by your target audiences and all your efforts can go waste. Hence, track and measure the performance of every post you publish by using the measurement tools provided by the social media channels themselves.
Another mistake that business owners often make is starting with their social media marketing without having a good social media marketing strategy. A marketing strategy or plan makes you decide your next move so that you can make the most of your social media efforts. Get in touch with our digital marketers for heavy equipment to design an effective social media marketing plan. Our experts specialize in social media for small businesses and bigger organizations too.