Facebook is one of the most ineluctable options when it comes to making the most out of social media for small business. Facebook ads are a cost-effective opportunity that puts your trucking brand in front of a newer set of audience. If you are reading this, you already know what Facebook ads are. So let’s move on to some interesting ways to utilize Facebook ads.
Keep Switching Your Ads
It is crucial to advertise different types and forms of copies to keep your audience engaged and interested. Running only one type of ad, say a single image or video, that too a same image or video for months can result in low engagement. Therefore, rather than bombarding your audience with the same ad over and over, keep switching between different types of ads and innovative ideas. If you plan to run your campaigns continuously for months, it becomes even more essential for you to provide your audience with fresh ads. Choose from images, videos, carousels, canvas, slideshows, and other ad options, and change them every one or two weeks.
Use Only Quality Content
Do you want your audience to see blur images or pixelated videos in your ads? No, right? We all want our clients to have the best user experience even when they are viewing ads on Facebook. Thus, use high-quality, clear, and sharp images and videos for all kinds of your Facebook ads. Also, make sure you use small-sized multimedia so that they can load faster on mobile phones as well. The image size limit for Facebook images is 20 MB, and that for videos is 2GB. But try to use compressed yet clear images and videos for great user experience.
Don’t Forget the CTAs
In most cases, you might want to run Facebook ads to increase the website traffic, double the sales, or to make an awareness of your trucking brand. Regardless of what your motive is to achieve through advertising, you must always have a compelling call-to-action button. Not only this, having a CTA ensures that the audiences understand what the next step is in developing a relationship with your trucking brand. For instance, if you want to increase your Facebook page likes, you can include a CTA button to â€˜Like Pageâ€™ in your ad. This will direct your audiences to like your page.
Create a Custom Audience List
If you have a database of emails and mobile numbers of your potential and existing customers, you can target them using Facebook. Just go to the â€˜Audiencesâ€™ tab in Adverts Manager. Click the â€˜Create Audienceâ€™ button, select the Custom Audience option, then choose Customer List option. Upload the CSV or TXT file list or simply copy and paste the database information. Your Custom Audience will be ready in about 30 minutes. Then while creating ads, you can choose this audience list and show ads to them specifically. Doing so generally increases the chances of serving your ads to potential customers and getting them converted.
Whether it is Facebook or any other social media for small business, there are numerous options available to market and advertise your trucks and other equipment. All you need is the ability to test and choose the right tricks to advertise. If you are new to Facebook ads and want to get the best out of them for your trucking brand, you can get in touch with us. We will help you throughout your ad campaigns.