Have you ever gone beyond Facebook and Twitter for lead generation? If no, it’s time to consider other social media channels to meet your goal. Instagram is one such platform that provides tremendous opportunities to generate leads for your trucking business. Yes, you read it right. Like any other business, this considered-for-glamorous-businesses social media platform is useful for any trucking company too. If you are wondering how this is possible, here are a few tips for using Instagram to generate leads for your trucking business.
Add Website URL
Many people have started using social media channels as a secondary place to look for business details (after search engines). It goes without saying that Instagram is one of those social media for small businesses. Your existing as well as potential clients may look for trucking companies on Instagram and may come across your handle. They may open your profile and go through your engaging posts. But what’s the use of having engaging and compelling posts when you don’t provide your visitors with a call-to-action? Therefore, include your trucking website’s URL in the “Description” of your profile. So if your visitors wish to get in touch with you, or wish to know more about your business, they can click on the website.
Add ‘Call’ and ‘Email’ Buttons
Adding website is a great way to get more people on board. However, for visitors who instantly look for businesses for their trucking needs, going to the website and then contacting you can be a time-consuming task. In such a case, adding ‘Call’ and ‘Email’ tabs just below the description is ideal. In just one click, your potential clients can either call or write an email to you.
Run Instagram Ads
Instagram ads aren’t difficult to create, and it takes little time to set up an Instagram campaign as it does to make a Facebook one. As Instagram and Facebook are connected, it’s easier to target your audience based on Facebook data. Not only this, every Instagram ad has a call-to-action button like “Shop Now” and “Call Us” that facilitates your audiences to take instant action. Therefore, start creating Instagram ad campaigns to expose your trucking brand to a newer set of audience.
According to Omnicore, 25 million businesses were using Instagram by the end of 2017. So why wait? Get in touch with reputed social media marketers for trucking businesses to start using Instagram to acquire more clients.