How Do Content Marketing Strategies Work For Selling Heavy Duty Equipment?

August 8, 2017 Leave a commentHDD 360, Heavy equipment marketingBy admin

Selling heavy duty equipment online is easy. Online marketing works for any kind of dealership. Although there are various ways to promote your dealership business, not all of them are equally effective. The most effective way of marketing online is having content marketing strategies. Here’s how having good content marketing strategies help:

Blogs

After setting up your website, blogs are a must. They are the most valuable marketing assets. If you do not have a blog already, you must consider having a blog page as a priority. Blogs can be used to comment on the latest industry news, offer advice and present information which your potential customers are looking for. This will make your dealership a useful all-round resource.

Pictures

It is indeed difficult to imagine a piece of construction equipment, or a heavy duty truck without illustrations. Having pictures on your website is one of the best content marketing strategies. Pictures don’t only decorate your website, but they also significantly improve your Search Engine Optimization (SEO), if you optimize them. To do this, you should give your images a “normal language” file name. For example: flatbedtruck.jpg, not 2#gf*for&.jpg. Also, you must add a short description about the picture. This gives the reader a fair idea about what the heavy duty truck or equipment looks like.

Email newsletter

Email newsletter is a great way to stay connected with your customers, to build loyalty, and repeat sales. A monthly or even a quarterly newsletter can carry your latest updates to each person directly. Your newsletter can include short stories about a huge sale you just made, your current community volunteer project, the new equipment you introduced, and the links to your blog articles.

Social media

Posting content on social media is one of the great ways of selling heavy duty equipment online. The type of content you post and the tone will change for every social media platform. However, if you do this correctly, you will be able to get hold of many potential customers.

Above all, content marketing does not require lot of money. It is a very cheap way of advertising your heavy duty trucks and equipment. Do the content marketing of your business properly and you will surely benefit from it. You don’t have to do all of this on your own. You can take help from the online marketing experts to get great results.

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About the author

admin

Located in Edmonton, Alberta since 2004, Heavy Duty Direct (HDD) offers a high end heavy equipment and truck magazine to various businesses in the Industrial, Mining, Heavy Construction, Trucking, Oilfield, Forestry and Agriculture sectors. HDD is direct mailed to thousands of potential buyers in print and is inclusive of cutting-edge internet marketing as well as website design and search engine placement. The Heavy Duty Direct team is detail oriented and prides itself on exemplary customer service. The mission of Heavy Duty Direct is to provide results-oriented advertising, designed to meet our client’s objectives by providing a strong position in the marketplace and excelling at customer service. Our goal is to become a marketing partner with our clients. We strive to measure our success through meeting our client’s goals.