You surely know that your website is one of the biggest asset for your business on the internet. Your business website can be compared to a sales employee that is exposed to potential customers 24/7 and helps you in lead generation too. In order to ensure that your heavy duty equipment website can get your quality leads, you must evaluate it periodically and solve any issues that you identify. Some of the major website issues that you may encounter are as follows:
1)Â Stagnant Website
When was the last time you updated your heavy duty equipment website? About a decade ago? If yes, then that is where you are making a grave mistake. If you made your website and never touched it again, you are not only reducing the chances of ranking on search engine result pages (SERPs) but also providing no value to your visitors. The best way to keep your website fresh is by writing blogs. Blogs will constantly update the content on your website. You can also advertise your special offers and change client testimonials from time to time to keep your website active.
2)Â No Sharing Buttons
If you already have blogs on your website, you should make it easy for your readers to share them on different platforms. Include social sharing and Like buttons next to or below every blog so that people can share your blogs on social media channels and other places. Social sharing can generate brand awareness and exposure on social media without costing you a fortune.
3)Â Inadequate Information
People might land on your heavy duty equipment website for the first time with the motive of getting valuable information about trucks, trailers, and attachment parts. If your website doesn’t provide the information they are looking for or answers to their questions, they will leave your website immediately. This can result in a high bounce rate, something that you surely don’t want. Thus, provide all kinds of information about your services and products so that people stay on your website. If they like what you have to offer, they may even choose you for their heavy duty equipment requirements.
4)Â Non-responsive Website Design
According to Statista, 61.2% of the global mobile phone population access the internet from their mobile phone. This means that you simply can’t afford to have a website that isn’t optimized for smartphones. People visit websites, read online content, and even make their decision through their phones. Therefore, ensure that you have a responsive website design. The website should load quickly on mobile phones and all the web pages should be easily locatable and navigable.
When you analyze and evaluate your heavy duty equipment website regularly, you may notice numerous website issues. Make sure you solve them at the earliest to provide a seamless experience to your website visitors. If you need any help in fixing your website flaws, you can reach out to our website designers for heavy duty equipment businesses.