Are you already using LinkedIn for your heavy equipment company? If yes, then what do you use it for? If your answer is ‘recruitment,’ you are missing out a tremendous amount of opportunities on this social media for small business. LinkedIn can be used for endless things apart from talent acquisition or making corporate connections. You can use LinkedIn to differentiate yourself from your competitors, introduce new products, advertise your offers and events, improving your search engine rankings, and position yourself as an expert by sharing informative content. Put the following tips to use for a successful LinkedIn profile for your heavy equipment company.
1) Personalize Your Page
If you are using LinkedIn and haven’t personalized your page yet, this is the first thing you need to do immediately. Starting from the display picture, update the logo of your heavy equipment company as the display picture. Next, update an appealing header image or banner that’s 646 x 220 pixels or larger. This is most likely the first thing that your visitors will see. So, use this space to promote your services, products, offers, etc. Lastly, add all the information about your business including the description and contact details of your company page. Make this profile the heart and soul of your equipment business.
2) Join Groups and Create Your Own
LinkedIn is an impeccable medium that lets you connect with like-minded people and people with similar interests. One way to grow connections with people interested in heavy equipment is LinkedIn groups. Start searching for active groups that fit your interests and your heavy equipment niche business and actively participate in them from your personal account. You can join up to 40 groups and be active on them. Use these platforms to assist people, ask relevant questions, share your posts, and promote your business.
3) Invest in Paid Advertising
Consider using LinkedIn Ads to promote products, and services, business news, or other information about your heavy equipment business. Your daily budget for LinkedIn ads can be as low as $10. Just like advertising on any other social media for small business, you can set your target audience based on demographics and interests. LinkedIn ads also allow you to target based on the industry and designation of people.
4) Use Targeted Emails
LinkedIn helps you in sending InMails to the followers of your company page. These InMails are slightly different from the traditional emails you send from your email address. They are more creative than the emails. So, send your followers timely newsletters, business information, details about your services and products, and offers if any. Another great thing about InMails is that they will reach recipients only when they are active on the LinkedIn, which means there are fewer chances of disturbing your target audience.
Remember that search engines like Google, index your heavy equipment company and LinkedIn Pulse both. Optimizing your company profile and posting regularly can give you a boost in search visibility on search engine result pages. So look nowhere else and start using this social media for small business today. Contact social media experts for heavy equipment businesses and know everything about LinkedIn functioning and management.