The whole concept of marketing has taken a turn from the traditional methods and made way for modern techniques to boost visibility. Social media for small business is at the forefront when it comes to marketing techniques. Who isn’t on Facebook? According to Stastista.com, 18.8 million Canadians are on Facebook. This means a majority of your target audience is active on this social media platform. Then why not market your trucking company on Facebook? If you are wondering how you can use Facebook to market your trucking company, then here are a few tips that you should follow.
Create a Business Page
You may already have a presence on Facebook for your business, but is your presence proper? When creating a social media presence for your trucking company, it is essential that you make a business page rather than a general profile. A business page provides you with unique branding tools such as content creation tools, paid promotions and insights, which a normal profile won’t have. Also, a business page can be followed by anyone, but in a personal profile, you will have to get them to request you or add as a friend who is not suited for any business. Once you have created your profile, see to it that all the necessary details are filled correctly.
Post Engaging Content
To get more followers, your page has to be interesting. Make sure to put up a profile picture which relates to your business. You could also use the cover photo feature to upload appealing and good quality new images of the trucks you sell. Plus, it’s important to post content on a regular basis. Publish posts about upcoming events or new truck models you are about to launch or content that interests your audience. For this purpose, you may have to do a bit of research to create engaging. Also, keep an eye on what your competitors are posting. By posting engaging and relevant content, you are sure to get more followers and increase your customer base.
Incorporate Call-to-Action Button
As mentioned earlier, having a business page gives you access to unique features. One such unique feature is the ‘call-to-action’ button. Since the incorporation of this feature, it has been used widely by many businesses. By using this feature on your page, you can easily redirect your followers to your website or your trucks catalog.
Share Industry Related Content Regularly
Just being on Facebook will not help you to increase visibility on social media. One way to increase visibility is to share regular posts on your timeline. Give something to your followers to read or view about your trucking business daily. It could be an announcement about your business or an article about something related to your business. If you are a sole entrepreneur, you could easily schedule regular posting through the settings. In case you do not have sufficient content, consider sharing posts by others or experts in the trucking industry.
Prompt Reverts to Followers
To build a strong connection with your followers, your communication chain should be completed. After your page is set up and live, you are bound to receive messages, comments, reviews or queries about your trucks. Make sure to revert to those in a timely manner. If a follower has to wait for a long time to receive an answer, they may lose interest and move on. Therefore, engage with your followers by responding to their comments and answering their queries. When you respond to their comments and give valuable opinions, people perceive you to be an industry expert and hence, you end up getting more followers for your trucking business page. Some may even contact you directly. As a result, you get more leads for your business through Facebook.
To create a successful marketing platform for your trucking business on Facebook, you need to make maximum use of the various tools and make your profile as engaging as possible. Making use of the social media for small business is a very easy yet efficient way. To know more about boosting your trucking business brand on social media platforms, reach out to Heavy Duty Direct.