Having a presence on various social media platforms is must in today’s connected business environment. Having a business page on Facebook, being the most popular social media platform, in essential. Facebook not only allows you to market your brand, but it helps you to connect with the audience on a more personal level. Moreover, Facebook provides a set of unique features for businesses. Using them wisely can help make your brand more visible and also increase your heavy equipment sales. Here are some tips to use your Facebook business page more efficiently.
1. Claim Your Page’s Vanity URL
Often when you create a page, Facebook automatically creates a URL for it, which looks like http://www.facebook.com/pages/857469375913?ref=ts
Facebook allows you to change this URL once you receive a minimum 25 likes. You can then change your URL to something like this- https://www.facebook.com/HeavyDutyDirect/.
2. Be Responsive
Facebook lets the visitor know how responsive your page is – from low response rate to highly responsive. To get your page tagged as highly responsive, you need to reply to the comments and messages of the visitors as soon as possible.
3. Optimize the ‘About’ Section
Feed in all your details in the ‘About’ section of your Facebook page. A visitor will always go to the about section to learn more about your company. Keep it short, informative, and yet interesting for the viewers. Your ‘About’ section will include the purpose of your business – the mission and vision, your contact details, address, and other essential details.
4. Provide Call-to-action Buttons
Call-to-action buttons compel your followers to perform a favorable course of action. Facebook provides 7 call-to-action buttons that you can use. They are:
You can use the available buttons to direct viewers to your web page which provides information relating to your trucking business. This will help increase your web traffic and they can directly get in touch with you regarding their queries.
5. Post Frequently
To grab the attention of your followers, it is important to post frequently. Posting once in a week will not make your post as visible when you post on a daily basis. Also, it’s not just posting, what you post also matters. Target the post content to heavy equipment users. Plus, if you are posting two or more times in a day, remember to keep in mind the quality of content you are providing your viewers. Always, schedule your posts to avoid missing a single day without posting.
6. Use Analytics
Facebook provides its own analytics to help you understand the user interaction for your page. Also, it helps to understand how well your posts are performing and what’s the engagement status. With Facebook Insights, you can further improve on your approach towards the content of the post.
For example, if you see that the posts that have images that are highly engaging than the posts with only blogs, then focus on posting more image related posts to convey your message and keep up the engagement rate.
Having a highly efficient Facebook business page is important. To learn more about social media tips to increase heavy equipment sales of your business, contact a professional digital marketing agency.